Showing posts with label celebrities. Show all posts
Showing posts with label celebrities. Show all posts

Monday, May 11, 2009

The Top 10 Things Celebrity Chefs Won't Tell You

The Cliff Notes version:

1. “I’m a celebrity first and a chef second.”

2. “There’s absolutely no reason to buy my cookbook.”

3. “Just because I have a cooking show doesn’t mean I’m a chef.”

4. “Sex sells, even with foodies.”

5. “I’m addicted to porn—food porn, that is.”

6. “The dishes I make on TV don’t always work so great at home . . .”

7. “. . . and sometimes they’re just plain gross.”

8. “It might be my restaurant, but that doesn’t mean I cook there.”

9. “My show is one long commercial for my cookbooks.”

10. “Bottom line: My celebrity status is great for business.”


All the details here.

Friday, December 14, 2007

DUCK!!

In the debate over foie gras, chefs take out their knives.

BY VICTORINO MATUS

In a Newsweek column last May, chef and restaurateur Wolfgang Puck explained how he would run his food empire from now on: "It's about getting every one of us to eat the right foods," he said, outlining his plans for serving pesticide-free vegetables and free-range chicken, beef and pork. "As for foie gras," Mr. Puck said of the delicacy of buttery rich duck (or goose) liver, "my customers and I can easily live without it."

The classically trained Austrian chef, who earned his fame at Spago and whose products can now be found at both the airport and the frozen-food section, has clearly touched a nerve in, as they say, the celebrity-chef community.

"I think he should stop worrying about cruelty to animals and start worrying about all the customers he's flopping his crap on at airports," says chef Anthony Bourdain, the author of "Kitchen Confidential" and the star of the TV series "No Reservations." Mr. Bourdain elaborates: "He does a lot of business in California. He got squeezed and pressured and phone-called from all angles, and like a good German shopkeeper he folded and sold out the people hiding in the cellar next door. I got no respect."

"A German shopkeeper"? How has a debate over goose liver gotten so nasty? And when did being a chef become so, well, political?

Chefs have always had their opinions. Julia Child's biographer Laura Shapiro writes that, "as she saw it, irradiation didn't pose nearly the threat [to our way of eating] that, say, vegetarianism did." In the 1970s, Paul Bocuse led the way toward simpler dishes with fresh ingredients, launching nouvelle cuisine. And Alice Waters emphasized local and organic foods with her "earth-to-table movement." But the question of whether to serve a dish or not because of humanitarian concerns is a relatively new one.

Banning foie gras has become a rallying cry for animal-rights activists across the country because the delicacy requires the insertion of a feeding tube into the duck's or goose's esophagus for several seconds three times a day toward the end of the bird's life; this force-feeding causes the liver to swell to well over its normal size. California plans on banning foie gras by 2012, and it's already illegal in Chicago. Last month the Humane Society of the U.S. sent the Agriculture Department a petition pushing for a nationwide ban.

But now the delicacy has caused a split among celebrity chefs--some of whom believe their job is preparing food, while others want to use their fame to score political points. In an email, Mr. Puck said his decision was not the result of being bullied. Reflecting on Spago's 25th anniversary, he writes: "I realized that . . . we had built a very successful company . . . and I wanted to use this success as a platform for doing something more socially responsible--something that needed leadership. Removing foie gras is a small part of our larger initiative . . . about values and eating and living WELL." (Mr. Puck's nine-point WELL program stands for "Wolfgang's Eating, Loving and Living.")

Wayne Pacelle, president of the Humane Society, whose organization worked with Mr. Puck on WELL, says the group did not engage in pressure tactics. But Michael Ginor, co-founder and president of Hudson Valley Foie Gras, disagrees: "There was an awful lot of pressure. I know from Wolfgang Puck's own chefs who are friends."

Some chefs view the criticism of foie gras as a direct assault on their tradition and heritage (it has been eaten since the time of the ancient Egyptians). "The intimidation [animal-rights activists] gave me and my staff--this is a big political problem," says Daniel Boulud, New York's four-star restaurateur and host of the TV show "After Hours" (in which the chef throws a dinner party for friends at a different restaurant each week). "Animals are treated here for the purpose of food--I think the duck has a pretty nice life." Culinary elder statesman Jacques Pépin calls the banning efforts "a sham." (Both men are respectful of Mr. Puck but believe, like Mr. Ginor, that he was pressured into his decision.)

Bill Buford of The New Yorker considers the activism of chefs "a good thing because food itself is and always has been more than just a plate of food. It is also history, identity, family, biology, culture, and, yes, politics." Fair enough. But like other celebrities who campaign to save the rainforests or to stop global warming, chefs may eventually push the limits of their fame. And Mr. Puck's customers may decide they've had enough.

On the other hand, Mr. Buford, the author of the best-selling "Heat: An Amateur's Adventures as Kitchen Slave, Line Cook, Pasta-Maker, and Apprentice to a Dante-Quoting Butcher in Tuscany," couldn't care less about the specifics of this debate: "It's a fat bomb," he says of foie gras, "the swollen testimony of a goose that has lived a luxurious life, offered up as an inflated luxury to the people prepared to pay for it. . . . Who cares? Do you? I don't." Clearly, some others do.

Thursday, November 22, 2007

The "Glamorous" Life - Reality Check

Don't Just Be A Chef, Be A Glamorous Chef!

(CBS) Dorothy Hamilton is used to fledgling chefs. In 1984 she founded the French Culinary Institute in Manhattan. But even she has been astounded at what's happened in the past five years.

In that short time, she says enrollment has doubled in size. Today there are about 2,000 students taking six month immersion courses at the school.

The story is the same all over the country. Professional cooking schools are expanding and new ones are starting, in part as a tribute to Americans' increasing interest in fine food. But there's another factor, too. Hamilton says the 24-hour Food Network deserves some of the credit.

While early TV chef's like Julia Child helped convince Americans that they could create fine cuisine at home, a later generation of colorful characters such as Emeril Lagasse and the Barefoot Contessa has made cooking seem like a pathway to fun and stardom.

Now many culinary students have stars in their eyes, and who could blame them for dreaming when you watch Guy Fieri? He had worked in the food business for years, already owned four restaurants and then last season he triumphed on a TV competition show.

Now he hosts two Food Network shows himself and is launching a third, but Fieri worries that his success may give some people the wrong impression.

"People that get into it thinking that they're gonna bet all their chips on, on this happening," he told Sunday Morning correspondent Rita Braver. "That's just kind of a long shot."

And it's not just being a TV star that's an enticing long shot, there's also the allure of your own restaurant. Cathal Armstrong is one of those people. He owns Restaurant Eve, one of the top-rated restaurants in the Washington, D.C. area with a six-week wait for Saturday night reservations. He loves his work, but believes there's far too much focus on the glamour of his industry.

"An awful lot of what we do is the same thing all day every day, peeling potatoes and peeling more carrots and cutting more celery, and it's mundane and repetitive," he said. "The kitchen staff arrive between 10:30 and 11 and then they work lunch and dinner service. So they're here until about midnight."

That's more than 12 hours a day, five days a week, at the going rate of about $30,000 a year. So it's no wonder that even as more people want to become chefs, it's harder to recruit good kitchen staffers.

Armstrong says some of the cooking school grads he hired just couldn't keep going. "And have actually dropped out of the restaurant business entirely because of their realization that this isn't the glamorous thing that they expected it would be," he said.

After attending culinary school, Edric Har thought he'd work his way up in the kitchen of a great restaurant, but the pay was too low, the hours too demanding. He now works as a caterer. "While I did love food, and I wanted to be a cook, and that was part of who I was, it wasn't all of who I was," he said.

At the French Culinary Institute, Dorothy Hamilton says that makes perfect sense. Not every one can become a famous chef. "The great thing about our profession is there are hundreds of thousands of jobs every year for cooks," she said. "What you have to have is the right path."

Wednesday, November 7, 2007

Star Gazing

Food Network personality Dave Lieberman of Good Deal with Dave Lieberman fame will make an appearance at the Castleton Mall Macy's store Thursday, November 8, 2007 at 6 p.m. With his third book to be released in 2008, Lieberman is no stranger to the kitchen. Just in time for the holidays, he'll offer a cooking demonstration focusing on his style of quick and practical cooking - even for a crowd. Afterwards, join Lieberman for a cookbook signing. RSVP to (800) 835-9718 if you would like to attend. The mall is located at 6020 East 82nd Street in Indianapolis.